Introduction Funnel Process
If you venture into the world of selling your Goods and services online, you will need to develop a base of loyal customers and followers which help give visibility to your products. Whether using social networking advertising, Pay per Click (PPC), content promotion or any electronic marketing plan which you consider appropriate for your business, it’s crucial to have a landing page. Landing pages are the pages on your website that users see first, as soon as they click on your advertisement that attracts them to your website. Unlike what some might think, the landing page is not the last aim of the marketing strategy, it is simply a step that you take users through to warm them up to purchasing what you are offering them. The actual objective of a landing page should be to collect consumer information, build awareness about your services and products, in addition to get people to take action like buying what you need to offer. Funnel Process
What is Instapage?
Due to the requirement of landing pages to your Internet advertising efforts, it’s necessary to have resources that permit the creation of those pages quickly and easily. These tools are called landing page builders, and among the most notable is Instapage. It is a SAAS (software as a service) solution which allows you to create a landing page in a skilled and easy way, without having to resort to having a specialized company in the field to build your landing page. It’s a very simple interface which permits the user, both experienced and novice, to build quality landing pages in fairly short intervals. And since one of the leading landing page development tools, it’s very simple to find tutorials and guides that can help shorten learning occasions much further.
Characteristics Of the different programs
Instapage has a free version and several paid ones, which Can be bought by registering on the official site of the company (www.instapage.com), together with your email address. The free version is mostly a trial version which permits you to make your landing page using the Core plan options. It is going to only be active for another 14 days or until it reaches 100 visits, whichever comes first. This does not give you better choice other than to opt for one of those payments plans whose characteristics are under. It is important to mention that there is a difference between programs for people and businesses, each with its own characteristics and costs.
Within the group of programs for individuals Instapage has The following:
• Core Annual: this plan has a price of $99 per month billed annually, and it will be 23% off monthly plan rate. This is deemed great for getting started with post-click optimization, it is mobile responsive, comprises instablocks, unlimited A/B testing, heatmaps and Conversion Statistics.
• Core Monthly: this plan includes a price of $129 a month billed every month and has the very same characteristics of this Core Annual program. The only distinction is that the payment plan is monthly and the decision to use one or another depends on your budget and degree of dedication.
The programs for businesses also have a comparable classification as shown below:
• Enterprise Annual: the cost of the plan is adapted according to your company’s requirements, and is customized by an organization’s intent to scale at high levels of visitors to their landing page. This plan includes all the characteristics of the Core plans and additionally has global blocks, AMP landing pages, real time collaboration, customer success manager and enterprise-grade security.
• Business Monthly: as in the case of Core plans, the only distinction between Enterprise programs is that the frequency of payment.
Pros of using Instapage
• As a result of its simplicity and being really easy to use, in addition to its many options in terms of templates, Instapage is excellent both for all those expert marketers and for those that are entirely new in this area and that have little experience. Regardless of your degree of expertise in creating landing pages, Instapage’s simplicity alone makes it worth giving a try.
• Instapage is a platform that’s developed completely online, in other words, it does not call for installation on some of your devices to function, which offers you much flexibility in where and how you choose to access it.
• It has its own domain so it does not require separate hosting to publish the created landing page.
• Links with well-known and widely used platforms such as Google Analytics.
Detractors of using Instapage
Like everything in life, Instapage also has a not so Positive side that must be taken into consideration while utilizing this program. Here are the following
• There are still certain errors that happen in several Segments of the platform, especially when saving changes, since the use of specific web elements complicates this measure which may be somewhat annoying.
• The fact that the free version is really restricted forces One to opt for one of the paid versions, which have a somewhat large cost which might push some people away.
• For some folks the platform’s ease may turn it Into something dull, especially after a great deal of use. Funnel Process
Whenever you agree with the price of your prospective plan, Instapage is an excellent option for creating landing pages for Your Company, Ones which are attractive to your customers, and help guide users to doing The actions you need — activities like learning more about your products and Services, supplying you with their information or purchasing what you have to offer.